GEO (Generative Engine Optimization) toolkit — audit, optimize, and make websites visible to AI search engines (ChatGPT, Perplexity, Claude, Gemini). Based on Princeton KDD 2024 research.
First complete benchmark for Generative Engine Marketing (GEM), an emerging field that focuses on monetizing generative AI by seamlessly integrating advertisements into Large Language Model (LLM) responses. Our work addresses the core problem of ad-injected response (AIR) generation and provides a framework for its evaluation.
